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Any sign capable of distinguishing products or services is called a trademark.
Kinds of Trademarks
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Trademark Name: Any sign that identifies an economic activity, a company, or a commercial establishment. A corporation or establishment may have more than one trade name. The trade name of a corporation or establishment may be, among others, the firm’s name, corporate name or other designation registered with a registry of mercantile persons or companies.
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Advertising Slogan: A word, phrase or inscription used as complement to a trademark or a trade name.
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Collective Trademark: A sign that is used for distinguishing the origin or any other common feature of products or services belonging to different companies which use it under the control of one holder.
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Certification Trademark: A sign designed to be applied to products or services whose quality or other features have been certified by the trademark holder.
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Labels or Signs: A label or sign identifies the physical space in which the commercial activity is carried out and it may consist of a special arrangement of the furniture, drawings on the walls, etc.
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Denomination of Origin: Any geographical indication consisting of the denomination of a specific country, region or place, or a denomination that, without being that of a specific country, region or place, refers to a specific geographical zone. It is used for designating a product coming therefrom, the quality, reputation and other characteristics which describe solely or essentially the geographical environment in which it is produced, including the natural and human factors.
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Indication of Provenance: Every name, expression, image or sign which designates or evokes a specific country, region, locality or place.
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